Substantial growth of key application sectors is anticipated to drive the dietary supplements demand in North America over the years ahead

The North America Dietary Supplements Market is expected to reach USD 68.22 billion by 2025, according to a new report by Grand View Research, Inc. Rising consumer awareness regarding proper weight management and improvement of muscular strength is likely to boost the demand of nutrients such as vitamins, minerals, and enzymes in North America, over the years ahead.


Consumers belonging to all age groups are focusing on enhancing their diet intake through utilization of nutritional food ingredients, owing to increasing publicity through media houses and e-commerce portals is expected to promote the scope of nutraceuticals including dietary supplements.

Leading corporates including Microsoft, IBM, ExxonMobil, AT&T, GM, and GSK have increased expenditure for the development of gymnasiums and fitness centers in their commercial offices. As a result, the health & wellness segment is expected to witness a noteworthy increase that is ultimately expected to play a crucial role in promoting the use of dietary supplements over the forecast period.

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Further key findings from the report suggest:

  • In terms of revenue, minerals segment is estimated to be one of the fastest growing segments and is likely to expand at a CAGR of 6.7% over the forecast period, owing to significant usage of mineral-based dietary supplements in the U.S. and Canada
  • Liquid product segment is expected to provide considerable scope for market growth and is estimated to account for a revenue of USD 10.40 billion by 2025, as a consequence of rising clinical nutrition products demand for prevention of malnutrition
  • Medicinal supplements application constituted a revenue of USD 6.40 billion in 2016 and is likely to expand at a robust growth rate by 2025, owing to rising health risks pertaining to cardiovascular, obesity, and gastrointestinal disorders
  • Mexico is projected to witness fastest industry growth during the forecast period, owing to rising usage of ingredients such as botanicals and vitamins among children, infants, and adult age groups
  • Amway Corporation, Pfizer Inc., NBTY, Inc., and Herbalife International are the key players that collectively accounted for over 15% market share of the global industry in 2016
  • Companies are focusing on strengthening their presence as key players, by forward integrating their business operations across the value chain and through implementing strategies such as distribution agreements and new product launches. In April 2016, Amway Corporation launched a new sports nutrition product line to cater to the regional demand.

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Grand View Research has segmented the North America dietary supplements market on the basis of ingredient, product, application, end-use, and region:

Ingredient Outlook (Revenue, USD Million; 2014 – 2025)

  • Botanicals
  • Vitamins
  • Minerals
  • Amino Acids
  • Enzymes
  • Others

Product Outlook (Revenue, USD Million; 2014 – 2025)

  • Tablets
  • Capsules
  • Powder
  • Liquids
  • Soft Gels
  • Gel Caps

Application Outlook (Revenue, USD Million; 2014 – 2025)

  • Additional Supplements
  • Medicinal Supplements
  • Sports Nutrition

End-use Outlook (Revenue, USD Million; 2014 – 2025)

  • Infants
  • Children
  • Adults
  • Pregnant Women
  • Old-aged

Region Outlook (Revenue, USD Million; 2014 – 2025)

  • North America
    • US.
    • Canada
    • Mexico

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About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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