Marketing Automation Software Market: Untapped Business Opportunities And Challenges

San Francisco, 29 October 2018 – According to a report published by Grand View Research, Inc.; marketing automation software market is expected to reach a valuation of around USD 7.63 billion by 2025.

Increasing demand for the software for customer lifecycle marketing, lead generation management, and customer retention can propel the market over the forecast period (2014 to 2025).


The software help organizations to automate repetitive tasks such as emails, social media, and several other website functions to save time, efforts, and costs. Increasing acceptance of SaaS model and growing dependency on social media for information is expected to promote the demand for this software. Consumers across the world have transformed traditions of perceiving information and exploring products and services before purchase. Consumers have become tech-savvy and highly dependent on information available on social media sites, blogs, search engines. This has encouraged companies to develop strong consumer relationship interface that can offer better experience. The solutions are extensively implemented across the business to business (B2B) as well as business to consumer (B2C) business models. The B2B industries such as software, manufacturing and business services were the early adopters of the technology. But, the technology is increasingly implemented in B2C industries including media and entertainment, financial services, retail, and healthcare.

Browse In-depth Insights On Marketing Automation Software Market:

Worldwide marketing automation market can be segmented on the basis of solution, enterprise size, deployment, application, and region.

Based on solution, the market can be segmented on the basis of campaign management, inbound marketing, email marketing, lead management, mobile applications, social media marketing, reporting and analytics, and others.

In 2015, the email marketing segment estimated for 30% of the overall market share. But, the reporting and analytics segment is anticipated to grow at the highest CAGR of 13.3% during the forecast period. This technology is expected to be useful in manufacturing and expected to expand at an estimated CAGR of 11.88% during 2016 to 2025.

As per enterprise size, the market can be classified into small and mid-sized enterprises (SME) and large enterprise. Earlier the use of technology was limited to large enterprisers. However, the SME segment is expected to be the largest segment due to increasing adoption of the technology

On the basis of deployment, the market can be bifurcated into cloud and on-premises.

The cloud segment is expected to dominate during the forecast period due to its cost effectiveness as it eliminates the hardware installations. This deployment type also helps to improve customer interaction by providing accessibility of single source of information to organization.

Based on application, the market can be split into BFSI, government and education, retail, telecom and IT, healthcare, discrete manufacturing, and others.

In 2015, the telecom and IT segment together estimated over 23% of overall market revenue. Though, the discrete manufacturing segment is projected to expand at the highest CAGR during the forecast period.

Geographically, the market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

In 2015, North America estimated for the major revenue share of around 54% of the overall market. This growth can be credited to existence of numerous leading companies in the U.S.

Asia Pacific is projected to expand at a CAGR of 13.5% during 2016 to 2025.  Strong economic growth in developing countries such as India and China, which hold a huge customer base is expected to support the market growth in this region.  In addition, presence of diversity in culture, politics, and economic is also expected to boost the product demand as these factors are more critical to understand customer behavior. Due to these factors companies in this region are struggling to increase their customer retention and loyalty levels. This is also expected to increase the product demand to avoid additional expenses.

Some of the leading companies operating in the market include Act-On Software, Inc.; IBM Corporation; Adobe systems, Inc.;, Inc., and HubSpot, Inc.

The market is extremely competitive and concentrated. Market participants are increasingly focusing on expansion of their product and service portfolios.

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Grand View Research has segmented the global marketing automation software market based on solutions, enterprise sizes, deployment, applications, and regions:

Solution Outlook (Revenue, USD Million; 2014 – 2025)

  • Campaign Management
  • Email Marketing
  • Inbound Marketing
  • Mobile Applications
  • Lead Management
  • Reporting & Analytics
  • Social Media Marketing
  • Others

Enterprise Size Outlook (Revenue, USD Million; 2014 – 2025)

  • Large Enterprises
  • SME

Deployment Outlook (Revenue, USD Million; 2014 – 2025)

  • On-premise
  • Cloud

Application Outlook (Revenue, USD Million, 2014 – 2025)

  • BFSI
  • Retail
  • Healthcare
  • Telecom & IT
  • Discrete Manufacturing
  • Government & Education
  • Others

Regional Outlook (Revenue, USD Million; 2014 – 2025)

  • North America
    • US.
    • Canada
  • Europe
    • UK
    • Germany
  • Asia Pacific
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Middle East & Africa

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About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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