Supportive Government Initiatives In The Poultry Sectors Is Anticipated To Drive The Growth Of Poultry Diagnostics Market

San Francisco, 31 October 2018 – According to a report published by Grand View Research, Inc.; the poultry diagnostics market is expected to reach a valuation of around USD 771.4 million by 2025.

Factors such as high prevalence of disease, supportive government regulations and technological developments can propel the market during the forecast period (2014 to 2025).


Growing occurrence of catastrophic diseases and erosive diseases has increased the need among the farmers for a preventive diagnosis. These diseases are significantly affecting the overall trade of layers, turkeys, water fowl, and boilers. The diseases are caused due to bacteria, viruses, fungi, protozoon pathogens, nutritional deficiencies, and environmental stress. The aforementioned factors have increased the efforts to raise the awareness regarding these disease among the farmers. Moreover, development of animal health information portals in the developed countries is projected to boost the market growth over the study period. Information available in veterinary centers can be transferred to the Internet, which can also be also communicated to researchers and clinicians. This service is also expected to aid farmers to think of consistent vaccination, preventive diagnosis, dietary information, medication refills, type of vaccines to be given.

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Growing government initiatives to promote animal health products is supposed to boost the market growth. for instance, the OIE International Standards, a part of WTO framework has issued a norm to improve animal health and encourage international animal products trade this is also expected to spur the product demand in the coming years. In addition, increasing need for need for large scale adoption of livestock animals and birds is also expected augment the use of these products due to burgeoning population worldwide and presence of large number of malnourished people. For instance, According to International Fund for Agricultural Development (IFAD) roughly more than 795 million folks are malnourished around the globe.

Worldwide poultry diagnostics market can be segmented on the basis of test type, disease type, and region.

Based on test type, the market can be classified into ELISA, PCR, and others. In 2016, the ELISA tests segment estimated for more than 57.0% share owing to their high sensitivity, specificity, cost-efficiency, and accuracy. This test can be applicable for several types of avian influenza which has high occurrences in many regions. In addition, this test is cost-effective, accurate, and has better sensitivity and specificity. These benefits are driving the segment growth. In 2016, PCR test segment estimated for more than 30.0%. These tests can be performed mainly for Newcastle, Mycoplasma infections, and several types of influenza.

As per disease type, the market can be categorized into avian salmonellosis, Newcastle disease, avian influenza, avian mycoplasmosis, infectious bursal disease, infectious bronchitis, avian pasteurellosis, avian encephalomyelitis, chicken anemia, avian Reovirus, other diseases.

In 2016, Avian influenza segment conquer the market with more than 24.0% share due to frequent occurrence of influenza (bird flu) in Southeast Asian and African countries. Native birds are mostly infected by the low pathogenic type, which lead to decline in egg production, subclinical infections, and respiratory diseases. In some cases, high pathogenic (HPAI) form could also infect native flocks.

Geographically, the market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

In 2016, North America dominated the market with more than 35.0% share. This growth can be credited to availability of wide distribution network, presence of advanced infrastructure pertaining to animal health, presence of multinational players and increasing awareness among farmers.

Asia Pacific is likely to expand at lucrative CAGR of 10.9% during the estimated period. Factors such as rise in cases of bird flu (influenza) in Southeast Asia and several emerging countries and accessibility advanced products in this region is projected to fuel the growth in this region.

Key players operating in the market include Thermo Fisher Scientific Inc.; IDEXX Laboratories, Inc.; Biogenetics Biotechnology Company; Bioneer Corporation; and MEGACOR Diagnostik GmbH. The market comprises many local and international players. Participants are increasingly expanding their geographical reach with offline as well as online sale of products. Companies are majorly focusing on new products launches and strategic collaborations to sustain in the market.

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Grand View Research has segmented the poultry diagnostics market by test types, disease types and region:

Poultry Diagnostics Test Types Outlook (Revenue, USD Million; 2014 – 2025)

  • PCR
  • Others

Poultry Diagnostics Disease Types Outlook (Revenue, USD Million; 2014 – 2025)

  • Avian Salmonellosis
  • Avian Influenza
  • Newcastle Disease
  • Avian Mycoplasmosis
  • Infectious Bronchitis
  • Infectious Bursal Disease
  • Avian Pasteurellosis
  • Avian Encephalomyelitis
  • Avian Reovirus
  • Chicken Anemia
  • Other Diseases

Poultry Diagnostics Regional Outlook (Revenue, USD Million; 2014 – 2025)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • MEA

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About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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